We’ve already seen the Grounds for Divorce video from Elbow’s latest, The Seldom Seen Kid (due out in the U.S. on April 22), and now we have another one, this time for One Day Like This.

This video is pretty masterful in its simplicity. The visuals – a single-camera shot of a kid slowly, then triumphantly, spinning a condos-for-sale sign – complement the song instead of dominating it. At first, you sort of feel bad for this kid – working this menial task on a drab corner. But then by the end of the video you’re rooting for him because you can relate to him. And the song’s slow, hopeful build drops your guard.

Even a cynic like myself manages to get chills at Guy Garvey’s writing on this one:

“Someone tell me how I feel
It’s silly wrong but vivid right
Oh, kiss me like the final meal
Yeah, kiss me like we die tonight

Cause holy cow, I love your eyes
And only now I see the light”

I’d be shocked if this song – and album – don’t wind up among my favorites of the year. Seriously, this band keeps getting better.

(Apologies for the Yahoo! embed with short ad in beginning, but Universal annoyingly disables embedding on all its YouTube videos.)