Lately, I’m constantly reminded of albums I overlooked or neglected to pay enough attention to in 2012. Cadence Weapon’s Hope In Dirt City falls into the latter category.

The third album by the Edmonton rapper (born Rollie Pemberton) is a bit of a mixed bag stylistically – more challenging of a listen, if not a touch incohesive. What remains a constant is Cadence Weapon’s awareness of his surroundings and his ability to sharply criticize all manners of culture (he is a former Pitchfork contributor, after all).

Hype Man takes a shot at the rap game. It’s a two-verse track, with Cadence Weapon playing the part of both sides: the ego-driven rap star (“At the strip club make sure that my song plays”) and the inglorious hype man, begging for a break from his famous connection (“I’d take a bullet / I’d probably pull it”). The tension comes to a head at the end of this video, co-directed by Cadence and George Vale.

I love this track because I’ve always been sort of fascinated by the tragic character that is the hype man, who dutifully waves his towel and drops in for every fourth word at a live show. And in this instance, the video draws a conclusion that you couldn’t really expect just by listening to the song. It’s the demise of the lowly hype man. There will always be another.