I’m not sure The Winter of Mixed Drinks has resonated with me the way 2008’s The Midnight Organ Fight did, but The Loneliness and the Scream stood out immediately (and still does) as the most compelling track from Frightened Rabbit’s newest album.

The new video, which debuted at NME, adds more weight to this anthemic track, tugging at the heartstrings as it follows a day in the life of an elderly gentleman who is seeking some sort of companionship – until he sort of gives a middle finger to it all at the end.

Says singer Scott Hutchison: “The single itself is really about the same things that most of TWOMD focused on: a sense of isolation and the hints of madness and odd behaviour that can arise as a result of that. Like a lot of the record, I also wanted to be fairly sparse with the imagery. I hoped the listener would try fill in the blanks and walk into the song, tying bits of it together along the way. But it’s a simple premise really. A person gets a bit lost and cries for help, or cries just to be heard at all. I suppose it was also relating to what I do most days as a singer in a touring band – shout to make people listen.”

The Loneliness and the Scream will be released as a single in the U.S. on Dec. 8.