John Vanderslice continues to find new and unique ways to market his music and, more important, connect with fans on a more personal level.
Last week, he was offering a wonderful gift with a pre-order of his new album Romanian Names: a letterpressed wallet containing a small snippet of analog tape, which contained unused music from the master recording of the album. Not surprisingly, this deal sold out.
I’m telling you, he just gets it – after all, this is a guy who offered pillowcases at his merch table. Pillow cases! What surprises me is that more musicians don’t follow his lead. And here he is again, offering a second MP3 for download – Too Much Time – from Romanian Names (due out May 19).