Prepping for the June 1 release of Say It, the follow-up to 2008’s Red, Yellow & Blue, Born Ruffians will put out a 7-inch/digital single on May 4 for the track called What to Say, which you can stream in that embedded widget thingy above (via Warp). The single’s b-side will feature the previously unreleased Plinky Plonky.
What to Say is musically restrained – at least by Born Ruffians’ time signature-twisting standards – and instead highlights singer Luke LaLonde’s struggle to translate his thoughts into words, presumably to a love interest: “When I wake up I’m speaking slow / When I get drunk I’m speaking more / Get too drunk and I don’t speak at all / Get too close to you and I don’t know / What to say .”
As he tells spin.com: “‘What to Say’ is about how much and how little sense we make when we speak. It’s about the multitude of wrong words and the never-ending search for the right ones. May you choose wisely.”